Shoe Anatomy

Project B’s shoes are built by rowers for rowers with the best rowing research. The shoe’s innovative sole is designed to bend as the foot bends, aid foot, leg and spinal support and enhance force transfer.

Many other shoes use materials in their construction not suitable for water sports, such as crushed cardboard or poor quality, water absorbing foams - take a look underneath the inner soles of other shoe brands in the boat house and you will see many of these.

We wanted to provide a shoe that had no compromises, specifically built for our sport from athlete foot scans, foot force data and with feedback from all levels of rowing. The shape and build of the carbon fiber forefoot cradle aids the actual shape of the foot when rowing and allows a better fit across all foot types, while providing lateral support for steering and control. While the heel cup aids heel connection and load - vital for the ultimate stroke.